Tierney Thys, National Geographic
Presenting: "Creative conservation for the unconverted"
MLML Webinar | May 7th, 2020 at 4pm
As Rachel Carson wrote, ”It is not half so important to know, as to feel.” Acknowledging, understanding and wielding the power of emotional messaging for scientifically-informed, conservation causes is an ongoing, challenging task. We, humans, are complex, emotionally driven creatures who make decisions based on our own sets of wide-ranging values. To effectively message marine science and conservation requires a multi-step process involving three integral components: 1) quantifying the current state of the ocean’s goods and services for people; 2) framing those scientific findings in a narrative way that speaks to the audiences’ diverse sets of values and; 3) experimenting, evaluating and honing those narratives since there is no one-size-fits-all. Multi-disciplinary collaborations are integral to this iterative process and the number of innovative groups experimenting in this realm is growing. In this talk I present a range of interdisciplinary conservation projects, lessons learned along the way plus offer a hopeful look to the future.